To appeal to a wide target audience(eg. CA appealing to men ... not her primary audience) (to male more money ... more people will watch video/buy album)
So the audience can identify with the artist from the social group/behaviour they are displaying.
So audience can link appearance of artist to stereotypical personality traits. This means the audience can easily identify with the artist.
Artist or their status can be seen as aspiration/role model (not necessarily a positive thing)
Video analysis
Are the pop music videos reinforcing stereotypes?
What is the video trying to tell us about the artist?
1. What are the men/women doing?
They are having a dance off to see who runs the world.
2. How are the men/women dressed?
They are dressed to be like a police officer in a position of power.
3.Describe the body language of the men/women: are
they sitting, standing?
They are all standing in a way to show power
4.Where is the video taking place?
Mojave Desert
5.What is the message of the song?
The message is to tell women around the world that they rule the world.
6.What is the story of the video?
The story behind this video is a dance war between boys and girls.
7.What objects are shown in the video? (cars,
jewellery)
Horses, wrecked cars, Shields, chains.
8.What is the general atmosphere?
The atmosphere is electric and the star is always the lead of the pack.
Summarise: do videos help to establish a
stereotype of a pop star?
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